In Maori culture the Hei Matau (fish hook) is Taonga (a cultural treasure). Each fish hook is created with a meaning of special significance and is worn with great pride. Hei Matau were traditionally carved from greenstone or whale bone and served many practical purposes alongside their unique ceremonial message.
The Evolve stylised fish hook charm represents safe travel, especially over water. It promises protection for the wearer as they explore the world, discovering new cultures, experiencing their own adventures and enjoying life, across Aotearoa and beyond. This powerful symbol is held in great reverence by the Maori people and the most important events in your life in a very visual way, safeguarding your ever evolving memories for a lifetime.
Evolve brings beautifully crafted bracelets, charms and New Zealand jewellery, with meaning and soul, to customers across the globe. Celebrate your Kiwi memories with charms that represent the beautiful regions of New Zealand. Designed here in New Zealand, inspired by our natural treasures, each piece has its own special meaning. All Evolve jewellery is handcrafted with care, to the highest standards; using the best natural materials including solid sterling silver, genuine NZ greenstone & Murano glass to create New Zealand inspired designs. Charms are designed to fit Pandora and Thomas Sabo bracelets and are compatible with most bead and charm jewellery brands. Each piece of Evolve tells a New Zealand story, inspired by the unique culture and natural beauty of New Zealand. The perfect gift to complement any outfit or for a special occasion.